Tuesday, January 18, 2011

Gigantomastia Blogger

Customer segments bankcard

More than a quarter century, American Express, first introduced its Membership Rewards loyalty program. Since then, virtually all credit card marketing programs have been developed to capture different customer segments. Have developed loyalty programs that award points for a certain number of transactions, the points can be redeemed for prizes (goods or services) or cash, affinity programs are focused on customer groups with common interests such as football teams , schools, etc, cards that offer travel directly for consumption, co-branding cards, cards that credit rates cash consumption; cards give discounts for repeated consumption, among others.

SMEs to assume the costs involved in a massive marketing campaign, is often not feasible. As campaigns focused on target markets and make more sense. This is the effect can be achieved through promoting trade programs credit cards, participating in the benefits offered by them.

banks offer their clients exclusive promotions with affiliated businesses, to use the card. SMEs can benefit from entering these programs, granting discounts, bonus points or months without interest to customers who consume the card. This will manage to do marketing for a group of high potential customers.

Banks, in addition, SMEs may provide additional information about their customers that allows them to run targeted campaigns with a greater likelihood of success and increased value. This, keeping in mind the importance of not violating the bank secrecy and confidentiality of customer information.

limited resources for advertising is a prevalent condition in the enterprises, so the efficiency of these resources can be achieved by segmenting the market and leading the campaign, focusing on campaigns that appeal to specific customer groups.

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